What difference does attractive packaging create?
Have you ever stopped to look at a product just because its packaging was attractive? Have you ever bought a product not only on the basis of its functionality but on the basis of looks?
We agree that functionality is more important and we should not judge anything by its looks but in the case of a product, looks play a major role in its sale.
There are many things that are considered before making an attractive yet functional package. Packaging is designed considering some important factors like to protect what’s inside, allow for easy storage, display information about the product and catch the attention of customers when displayed on a shelf.
Design is a key factor but functionality is equally important.
Protection: Main reason why we send the product in a box is that it should reach the destination in perfect condition, thus it is important to have a package designed in a sturdy, durable, and should prevent tampering of product
Attraction: Imagine a customer stopping by because he got attracted to the product placed on the shelf. That happens because of attractive colours and design of the packaging.
Information: Packaging features information about the product, ingredients it contains or expiration dates. This information helps customers decide if they want to purchase your product or not, without the need to speak to a store assistant.
Differentiation: Packaging helps you differentiate your product from similar ones with logos, colours or shapes. Innovative designs will make your product stand out and attract customers.
Packaging is a practical tool which means more than just product safety and brand label. It is a decision making factor for customers, to buy or not.
Packaging design matters for many reasons, but here are few we believe to be the most important:
- First impression
- Brand identity
If you are looking for a team that creates fantastic product packaging, Don’t hesitate to contact us. Let’s have a shot together and create something amazing!