Kult was a lifestyle oriented mobility brand owned by Hope Televentures Pvt. Ltd. Kult was aggressively targeted to genX and offering premium segment features at an affordable price for tier 2 audience.
SimplyInspire
Kult Impulse was a flagship product offered by the brand, since we have worked on the witty tone for all communications, so we decided to go a witty video style which is not a regular one & yes we did took inspiration from apple for this video style